Interviewer: What is the relationship
between the World Journal and the Local Chinese Community groups?
What are the advertisement sources
and other income sources?
Could you talk about it?
Mr. Hsu: As just mentioned
With the increase of the Chinese immigrant population,
many Chinese don't read English newspapers.
There are Chinese newspapers. The same news, right?.
So the local businesses
started to do advertisements in Chinese newspapers.
Later, we received them though the advertising agencies.
So many full-page advertisements came out.
The businessman is the smartest.(For example,)
I remembered that when I worked at the New Republic newspaper,
Suddenly many English speakers came
to request advertisements.
I thought it was weird.
It turned out that (they knew) the Chinese tended to buy houses
and all in cash.
So they wanted to advertise in our newspaper.
That happened during the period of the New Republic.
Later when it got to the World Journal,
There were many non-Chinese business advertisements about everything,
such as real estate,
and so on.
It's almost indistinguishable.
No matter whether these were advertisements from non-Chinese businesses
or Chinese businesses,
there were many large-sized advertisements.
This also contributed to
the fact that our newspapers became thicker and thicker.
However there was also a blind corner for Chinese newspapers.
What is that blind corner?
That is how to translate names!
What is the problem?
Because the World Journal used the traditional Chinese characters from Taiwan.
The pronunciation (and Romanization) is based on Taiwanese Mandarin.
And the Sing Tao Daily and Ming Pao are in Cantonese.
So the Cantonese didn't like to
read the World Journal.
and the Taiwanese didn't like to read
the Ming Pao and Sing Tao Daily.
So at that time we tried our best to translate and (Romanize) the
names to make sure
they can be pronounced not only in Mandarin
but also in Cantonese properly.
So we compromised.
As to the relationship with the local Chinese community groups,
because of the strong purchasing power
of the local Chinese community,
many mainstream advertisers became
more interested in our newspaper.
They brought our main source of advertising revenue.